Sales Manager (MT & TT)

Job Description

Responsibilities:

• Design and implement a strategic sales plan that expands customer base and ensure a strong

market presence, achieve growth and hit sales targets by successfully managing the sales team.

• Deploy resources with regard to market dynamics and selling strategies for each trade channel.

• Devise market segmentation and geographies and ensure JPs of sales team are planned accordingly.

• Responsible of executing all promotional activities and trade marketing activations on time and as per the guidelines.

• Collaborate with trade marketing and category teams to tailor promotions and activation for each customer per channel.

• Analyze market trends, identify new opportunities, and devise GTM plans to achieve revenue targets in collaboration with other departments like marketing and category teams.

• Build primary and secondary visibility plans for all customers to increase the Share of Shelf and lead initiatives to increase market shares.

• Produce monthly forecasting reports for the region to evaluate how well his team is doing in achieving targets and budgets based on the revenue streams month on month.

• Build and promote strong, long-lasting customer relationships for all customers by partnering with them and understanding their needs.

• Manage A&P budget and track trade spend. Raise the claims on timely basis and keep record of customer documents and contracts.

• Analyze ROI by customer / account and take corrective measures to secure profitable business and maintain budgeted margins.

• Responsible of identifying and acquiring new customers, as well as up-selling to the existing customer base of the region.

• Identify emerging markets and market shifts while being fully aware of new products and competition status.

• Provide accurate sales forecasts and regular reports to senior management, highlighting key performance metrics and areas for improvement.

• Conduct market research to stay informed about industry trends, customer needs, and competitor activities.

• Utilize data analytics to identify trends and opportunities for sales optimization. Use insights to adapt sales strategies and maintain a competitive edge.